Study Budz
Promotional video to accompany a pitched packaging design and logo for a CBD coffee blend.
The aim was to create a coffee package and brand that would stand out in an
over saturated market. 3 day turn around. The target demographic was college
students in the greater Dublin area.
To offer a stress free coffee boost with added health benefits for those tiresome deadlines and late night essays.
Name, logo, brand ethos, variety of flavour packaging, visual merchandise and video promos were created.
Eyes were focused on as the main illustration. For the CBD, cannabis association.
Study Budz is also a pun on the associations, and Dublin slang colloquialisms. It’s also the perfect companion on a long college day.
Also the common tired eyes of late night study / partying.
Illustrations and colour schemes differ with pack strength. Frames for the viral promotion of the product are playful and energetic. Echoing the brand ethos “Live everyday with less stress”
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