Assignment:
Reposition the brand in order to play a dominant role in market in
which more and more States are legalizing Marijuana.
Solution:
Transform Weedmaps from a brand in Pot Culture to one that has
the right to operate in Pop Culture.
Agency deliverables:
Strategic repositioning, re-design of Weedmaps identity,
application of new design to all digital platforms, integrated campaigns, branded content, social media content and experiential campaigns.
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