Sir Richard Branson has never been afraid to tackle big, thorny business problems or large, complex social issues. One of his latest challenges: Ending the war on drugs, combines both of them.
The founder of the Virgin group said about the War on Drugs, “If one of my businesses is failing for a year or two I’ll close it down or change tack. This particular business approach has failed for 50 years and it’s gotten worse and worse each year, and governments have not changed tack.